Crisis Communications

A PR agency
on standby.

Everything you need to handle the worst of times, built before you need it. No day rate, no scramble, no starting from a blank page while the story's already live.

The maths is simple. Prepared costs less than unprepared.

Calling an agency mid-crisis
£950
per day, cold start, no existing plan, no context on your business.
Having one on standby
£595
per month, plan already built, hours already included, cheaper rate on anything extra.

Your crisis toolkit

01

Decision-making and escalation framework

A clear outline of how issues are classified, who gets contacted, and what happens in each case.

02

Internal communication plan

Who hears what, and when, so your own team isn't finding out from the news.

03

Roles and responsibilities framework

A map of who does what, including spokesperson protocol, with backups so everyone's on the same page.

04

Scenario planning

The most likely situations, from low to high risk, with next steps mapped out in advance.

05

Holding statements, ready to go

Approved statements for media, staff and social, drafted before the story breaks, not during it.

Pick your level of ready

All prices ex VAT. Standard crisis comms agency rates are £125/hour and £950/day.

Crisis Toolkit

£2,450 one-off
The full toolkit, delivered over two working sessions, online or in person. Additional time on a day rate.
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Full Crisis Comms Plan

£4,450 one-off
Everything in the toolkit, plus media training for up to 3 spokespeople, monitoring framework, social plan and stakeholder readiness.
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The worst time to plan
is mid-crisis

Book a free 30-minute Crisis Communications Readiness Review. We'll tell you honestly what you've got, what's missing, and what to do next.

Book your free review